Software : Finance : Planning : Anatomy of a Business Plan

A Step-by-Step Guide to Starting Smart, Building the Business, and Securing Your Company's Future

Complete Preparation Instruction

Easy-to Follow Step-by-Step Format

Research Information Resources

Examples and Blank Forms

3 Complete "Real" Business Plans
(including one dot.com)

Anatomy of a Business Plan is included FREE
with Automate your Business Plan software

Price: $22.95 eBook: $19.50
Software bundles also available:
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eBook Version!
Anatomy of a Business Plan eBook

"Anatomy of a Business Plan and Automate Your Business Plan have served as excellent business planning and financial analysis tools for Dale Carnegie® Training Centers Worldwide."

Marc K. Johnston

Senior Vice President - Franchise Development

Anatomy of a Business Plan, now in its 17th year and 5th edition, has guided over 1,000,000 business owners smoothly through the business planning process. It has been used extensively for business education by universities, colleges, technical schools, SBA BIC Centers, and SBDCs. Anatomy of a Business Plan is equally appropriate for small businesses and large corporations. It is a favorite in almost every library throughout the U.S. and has been translated into Spanish, Chinese, Italian, and other languages for use in foreign countries.

What's In the Book?

Starting With an Exit Strategy

What Lenders and Investors Look For

Writing Your Executive Summary

Organizational Planning

Product-Market Analysis

Multi-Channel Marketing Strategy

Financial Document Development

Financial Statement (Ratio) Analysis

Tax Considerations

Updating Your Plan

Glossary

Index

Includes Three Complete Business Plans: Start-up and Growth-Oriented Companies, Different Legal Structures, Products and/or Service Industries

One Plan for a Dot.com Company

The Business That Fails to Plan Plans to Fail You Need This Book! It's That Simple....
If you want to start smart, stay competitive, and secure your company's future, you need an effective and up-to-date business plan. Anatomy of a Business Plan is the blueprint that will steer you to success. It will be your key to start-up, steady growth, increased profitability, and access to capital from lenders and investors.

Learn the Experts' Inside Secrets

Create the executive summary that captures the core of your business.
Write a plan that satisfies your lenders and investors--and puts money in your pocket.
Research and develop a winning marketing plan.
Develop your financial statements and plan for cash flow.
Evaluate your business potential in the global marketplace.

Winner of Benjamin Franklin Award Best Business Book of the YearAnatomy of a Business Plan, winner of the Benjamin Franklin Best Business Book of the Year Award, has guided more than a million small business owners through the business planning process. Now you, too, can use this highly approachable, step-by-step process to develop a polished, professional and results-oriented plan.

Selected as Basis of SBA Publication "How To Write A Business Plan"The U.S. Small Business Administration selected Anatomy of a Business Plan as the basis for its business planning publication. MP-32, "How to Write a Business Plan". This publication is a condensed version of Anatomy of a Business Plan and can be purchased by contacting the SBA.

"We require considerable information to complete loan packages. Anatomy of a Business Plan and Automate Your Business Plan are both assets to any start-up or existing business. Your financial software program, with its hands-on approach and step-by-step process, lays the groundwork that is mandatory for small businesses." Paula R.W. Riley, Vice President

CDC Small Business Finance Corp

"Simply put, Anatomy of a Business Plan is the best "step-by-step" guide to starting, building, and raising capital for your business. We have raised over $20 million for our clients by using this guide and we have an additional $15 million pending. Use it; it works!" Thomas Jay Wacker

Board Member, Centaur Holdings Corporation

	IBM/PC compatible computer
	200+ MHz recommended
	128 MB RAM minimum
	Windows® 98, 2000, ME, XP
	CD-ROM drive
	PC compatible printer

Through the use of software programs such as "Virtual PC", most Mac com- puters can open in Windows® and read PC programs. If your Mac computer can read PC programs, you can use our software. We also offer a full set of pre-formulated and pre-formatted spreadsheets on disk in Excel for Mac format

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