Mapping Markets for Strategic Purposes - Book
Supplied With MM4XL Software

Mapping Markets for Strategic Purposes shows how to draw very informative pictures of a competitive environment applying Brand Mapping.

This is a book for business decision-makers and analysts, who approach their job from a strategic perspective. It aims to foster the scientific approach to business management, and it presents a detailed view of Brand Mapping, an analysis technique that we have found to be of great help to marketers. The book divides into three chapters. Chapter 1 provides an overview of mapping techniques for marketers. Chapter 2 shows how Brand Mapping works. Chapter 3 presents a collection of Brand Mapping examples for marketers. The CD that accompanies this book contains the data used in the examples and a copy of MM4XL software licensed for unrestricted use for 90 days.

Price: Euro59.99
Language: English

Paperback: 136 pages
ISBN: 3-033-00311-7
Product Dimensions: 5.6 x 8.3 x 0.6 inches
Shipping Weight: 300 grams.

This book is supplied as a part of Marketing Manager for Excel (MM4XL) and available for unrestricted use for 90 days. You can purchase it after ordering MM4XL with 20% discount for limited time.