This page sets forth the privacy policies and practices of
Commission Junction, Inc. and its affiliated companies within
the ValueClick Marketing Network ("ValueClick Network"
"ValueClick" "we" or "us") and includes the following
principal Internet sites:
ClickAgents.com
CJ.com
HiSpeedMedia.com
Mediaplex.com
Search123.com
ValueClick.com
Please read this privacy policy carefully since by
visiting a ValueClick Network site and sharing information
with one our companies you agree to be bound by the terms and
conditions of this Privacy Policy unless you offer different
terms which are accepted by ValueClick, Inc. in writing.
For more information about the ValueClick Network and other
ValueClick companies please visit www.ValueClick.com.
STATEMENT OF RESPONSIBLE ONLINE MARKETING
The ValueClick Network's information usage practices are
based on two beliefs: first, that protecting user privacy is
essential to the growth and prosperity of the Internet;
second, that a personalized web experience can provide
significant benefits to Internet end users if done properly.
In accordance with these beliefs, the ValueClick Network
creates results for advertisers and publishers in
revolutionary ways without compromising individual
privacy.
Consumer Privacy | Client Privacy
CONSUMER
PRIVACY
I. INFORMATION WE COLLECT: INDIVIDUAL INTERNET
CONSUMERS
A. Personally Identifiable Information (PII).
The ValueClick Network sites are designed to promote and
facilitate the business of the ValueClick companies with
advertisers and marketers. These sites are not directed
towards individual Internet consumers nor do they seek any
PII from such consumers. PII may be collected should a
consumer contact a ValueClick company on his/her own
initiative or respond to a ValueClick advertisement and
provide any PII. Under no circumstances does the ValueClick
Network request or collect sensitive PII such as an Internet
user's medical/health conditions; racial or ethnic origin;
political, religious or philosophical beliefs or
affiliations; trade union membership or sex life.
B. Non-Personally Identifiable Information
(Non-PII).
When a consumer responds to or views an Internet
advertisement served by a ValueClick company (such as through
third-party Web sites or email solicitation) or visits a
ValueClick Network site, we send a cookie and/or gif file
("Cookies") to assign an anonymous, unique identifier to the
end user's Internet browser. Cookies are small data files
commonly used on the Internet to help optimize and
personalize the Internet end user experience and identify
repeat visitors to Web sites.
The function of these Cookies is to provide ValueClick with
information for the purpose of paying third-parties
commissions when an Internet user clicks on a link, creates a
lead, or makes a purchase on an advertiser's Web site; and
also to optimize and personalize the Internet user's
experience. If the Internet user re-visits the advertiser's
site directly, ValueClick is able to continue to track the
user's activities on the advertiser's site and reward the
third-party Web site that referred the user. We reserve the
right to retain all ad delivery and reporting data as long as
may be reasonably necessary for accounting and audit
purposes.
Like most standard Web site servers, we use log files to
collect Internet protocol (IP) addresses, browser type,
Internet service provider (ISP), referring/exit pages,
platform type, and date/time stamp. We use the information to
analyze site usage, administer the site, understand usage and
navigation trends in aggregate, and determine the relevance
of content. This information, however, is not linked to any
personally identifiable information.
We also may use Internet browsing and online purchase data
associated with an anonymous identifier to develop a
predictive statistical user profile of the end user's needs
and interests. ValueClick does not use Cookies or log files
to collect end users' names, physical addresses, email
addresses, phone numbers, credit card numbers, social
security numbers, or any other information which can be used
to identify a specific person. We may match the IP address
and user profile with email address data obtained separately
in order to better target campaigns to meet user's interests,
but will not share this information with third parties.
For improved audience targeting, some ValueClick Network
sites use marketing technology that allows advertisers to add
non-personally-identifying demographic information, such as
age, gender, area code, or ZIP code, to the non-identifiable
profile data. Thus, there is no direct connection between an
end user's online choices and his or her personal
identity.
In some cases, ValueClick receives and records partial email
addresses of Internet users, only in circumstances where the
user voluntarily provided its identity and contact
information through the Advertiser's site or third-party
marketer's site. This partial email address does not enable
ValueClick to personally identify an Internet User.
II. INFORMATION SHARING
The ValueClick Network may make any PII provided in
responding to an advertisement available to the company
sponsoring the advertisement, as well as to other trusted
third parties in accordance with the terms of this privacy
policy. As a result, you may receive information on
additional products, services and offers that may be of
interest to you.
The ValueClick Network and/or our marketing partners may
enhance and/or merge PII about consumers who have opted-in to
receive marketing communications with commercially-available
third party data collected from other sources in an effort to
ensure that the messages being sent to the consumer in online
and/or offline marketing programs are relevant to their
interests. In the event we enhance and/or merge such
personally identifiable information with data collected from
other sources, we will take reasonable steps to maintain the
integrity and quality of that information.
The ValueClick Network may share PII (including information
that has been enhanced with information from other sources)
with advertisers, third party marketers, our affiliated
entities for their online and/or offline marketing programs
or in connection with the sale, merger, consolidation, change
in control, transfer of substantial asset, reorganization or
liquidation of any of the ValueClick Network companies. While
ValueClick strongly encourages clients and partners to adopt
responsible approaches to online marketing, ValueClick is not
responsible for the information practices of clients or their
partners. The collection, use, and disclosure of information
by clients and partners are subject to their respective
privacy policies, which may differ from ValueClick's
policy.
The ValueClick Network may release account and any other
personal information when we believe release is appropriate
to respond to a subpoena or otherwise comply with the law;
enforce or apply our Terms and Conditions
and other agreements; or protect the rights, property, or
safety of ValueClick or others. This includes exchanging
information with other companies and organizations for fraud
protection.
III. CONSUMER CHOICE AND ACCESS
A. Opting Out.
Some ValueClick Cookies have an "opt-out" option. This
process does not remove the ValueClick Cookie from your
system; it simply replaces it with an opt-out Cookie that
does not contain any unique identifiers. If this site
provides such a process it is detailed below.
Some of ValueClick's Cookies do not have an "opt-out"
option, yet you still have the option of blocking the use of
Cookies by changing a setting in your Internet browser.
Please see your browser supplier's Web site for details on
how to do this.
This site does not maintain a process for an individual
consumer to opt-out of a ValueClick ad serving Cookie.
B. Accessing Consumer Information.
Because they are not directed towards individual Internet
users, most ValueClick Network sites do not maintain a
process for an individual consumer to review and/or request
changes to any PII collected.
Except as provided below, this site does not maintain a
process for an individual consumer to access his/her
PII.
IV. SECURITY
The ValueClick Network employs industry standard security
measures to ensure the security of all data. Any data that is
stored on ValueClick's servers is treated as proprietary and
confidential and is not available to the public. ValueClick
has an internal security policy with respect to the
confidentiality of customer and other data, allowing access
only to those employees or third parties who have a need to
know such information for the purpose of effectively
delivering ValueClick products and services by means of user
login and password requirements. The ValueClick Network
routinely evaluates its data security practices to identify
security threats or opportunities for improvement.
No transmission of data over the Internet is guaranteed to
be completely secure. It may be possible for third parties
not under the control of ValueClick to intercept or access
transmissions or private communications unlawfully. While we
strive to protect your PII, ValueClick cannot ensure or
warrant the security of any information you transmit to us.
You acknowledge and assume this risk when communicating with
a ValueClick Network company.
V. CONSENT AND CHANGES
The ValueClick Network may find it necessary or be legally
obligated to update this Privacy Policy from time to time.
When we do, we will post those changes on this page and
update the effective date so that you are always aware of the
information we collect, how we use it, and under what
circumstances we disclose it. Except as otherwise required by
law, modifications to this Privacy Policy will not affect the
privacy of data collected by ValueClick prior to the
effective date of the policy change.
VI. CHILDREN'S PRIVACY AND SPAM
The ValueClick Network is very sensitive to the issue of
children's privacy and makes every effort to protect the
privacy of children using the Internet. ValueClick's Web
site, products, and services are not developed for or
directed at children. Children (persons under the age of 18)
are not eligible to do business with us and we do not collect
personal information from any person we actually know is
under the age of 13. If you believe your child has provided
the ValueClick Network with any personally identifiable data
by registering at a ValueClick Web site, please contact us at
http://www.cj.com/about/contact.html
to have them removed.
The ValueClick Network is committed to proper Internet
practices and full compliance with the CAN-SPAM Act of 2003
(15 U.S.C. § 7701). It is our policy to prohibit the
sending of unsolicited or "Spam" e-mail by ValueClick or any
of its marketing partners.
Please note that under the CAN-SPAM Act, an advertiser is
required to provide an opt-out mechanism for consumers to
unsubscribe from future emails about the advertiser. Although
not required to by law, many email marketers also include an
opt-out mechanism to enable consumers to be removed from
their mailing list. This has caused some confusion for
consumers in opting out. The table below clarifies which
opt-out mechanism you should use for commercial emails.
| To receive no further emails . . . | Opt-Out Mechanism to Use |
| about the advertiser | Advertiser's |
| from the email marketing company | Opt-Out Mechanism to Use |
| from the advertiser or email marketing company | Both |